Athletic Communications
Your hosts for all Mustang athletics events in 2025-26 are Assistant Athletic Director for Communications, Kelly Loft (kelly.loft@smsu.edu) and Assistant Athletic Communications Director, Sean Devlin (sean.devlin@my.smsu.edu). Media are invited to revisit this site for updated information regarding SMSU's 19 varsity sports. Permission is granted to quote any portion of this Web site in your coverage of SMSU Athletics.
If the athletic communications staff can ever be of any assistance, please do no dot hesitate to contact Kelly Loft or Sean Devlin. In an effort to continue to provide a professional working environment, SMSU has established the following guidelines for media for the upcoming athletics season.
Our Name
Per University guidelines, there are two acceptable usages of the school's name. "Southwest Minnesota State University" is acceptable on first reference of the school, while "SMSU" is acceptable on second reference. The word "Minnesota" should always be included in the name, and "Southwest" should always be spelled out in first reference. "Southwest State University" or "SW Minnesota State" are not acceptable.
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Working Credentials
Only accredited members of the media will receive credentials for any games with request made as early as possible. Credentials for SMSU Athletics events should be directed to Kelly Loft.
Radio Broadcast
All radio broadcast requests must be approved in advance at least one week before an event through the athletic communications office.
Head Coach Interviews
A majority of SMSU's head coaches are available for interviews throughout the week. Please contact the athletic communications office to arrange an interview.
Game Day Services for Media
Working media members will be provided with game notes, programs and flip cards and be notified of other developments of interest during the event. Post game and final complete game statistics will also be available. Wireless internet is available for any media in attendance; please contact Kelly Loft to obtain instructions. A fax machine is available for media following the event in Founders Hall.
Media members wishing to receive an e-mailed copy of game day notes before arriving to SMSU should contact the athletic communications office.
Student-Athlete Interviews
Player interviews MUST be arranged through the athletic communications office. For best results, please make arrangements in advance. Players will return phone calls from the media if asked to do so from the athletic communications office. To set up a phone interview, please contact Kelly Loft and they will have the student-athlete contact you. Your cooperation is appreciated.
Players will be available for interviews before and after practice. Practice is open to the media but you are asked to contact the athletic communications staff so that they may better assist you.
Press Row
To reach the SMSU athletic communications staff for in-game updates, please call 507-476-8191.
